A gift to the fans. A direct line for Mochakk.
The proposed plan: Drop Highlight goes live May 11 with three retrospective galleries (São Paulo plus two further past shows), and the CRM seed fires the same day. The Calling four would anchor the first run, with each gallery stacking onto the same audience Mochakk owns directly.
Stands on its own page from May 11. One of three retros that warm Drop Highlight before the first Calling show.
And on May 11, the same page does double duty. The Milan announcement lands here, so every fan opening the announcement walks straight into the unreleased set.
Every show gallery after, Milan onwards, surfaces a secondary CTA back to São Paulo. The reason every Instagram link and every email push earns its click.
1 hero asset / 2 jobs / every show gallery links to itThe show goes live on Drop Highlight. Five-day runway pushed across Drop Highlight, Leylo, and Instagram. One destination, three voices pointing to it.
Mochakk's team captures photo and video from the floor. Drop Highlight captures opt-ins on the page. Venue capture comes online from Barcelona onwards, adding a second stream into the same database.
Drop Highlight publishes the gallery and fires built-in distribution to attendees who opted in, plus the wider CRM. The São Paulo set sits underneath every send.
A surface for fans who don't make it to a feed or an inbox before the gallery drops. The same gallery, scannable on the night. Useful where it lands, ignorable where it doesn't.
One QR, themed to the show. Printed onto signage the tour already prints. No new infrastructure.
Hosts each gallery, captures opt-ins on the page, seeds the wider CRM, and sends the post-show email through built-in distribution. Venue capture comes online from Barcelona.
Carries the existing fanbase forward. Drives Mochakk's known fans into each new gallery the moment it lands.
The public-facing layer. Where new fans hear about the show first and click through to a gallery already populated.
Enough to publish on time, every time. The 48-hour window is non-negotiable.
A gallery fans return to, share, and screenshot. The volume that turns a publish into a moment.
/ Let's run it